16 Oct 2002

The Impact of the Internet on Value Orientations in Mainland China
Annenberg School for Communication, U. of South California, CA, USA
Self-description: "'Information Accessibility, User Sophistication, and Source Credibility: The Impact of the Internet on Value Orientations in Mainland China' [a paper by] Jonathan J. H. Zhu and Zhou He, City University of Hong Kong. [Journal of Computer-Mediated Communication, JCMC 7 (2) January 2002] [...] This paper tests the impact of access to the Internet and other sources of information, perceived credibility of the Internet and conventional media, and cognitive sophistication of Chinese audiences on the choice of rival value orientations such as Communism, Materialism, and Post-materialism."
Site contents: Abstract; Introduction (Value Orientations in Contemporary China, Causal Factors of Value Orientations); Hypotheses; Method (Sampling, Measurement, Data Analysis); Results (Adoption and Use of the Internet in China, Value Orientations in China, Impact on Value Orientations (Overall Sample), Impact of the Internet among Users); Conclusions and Discussion; Footnotes; References; About the Authors.
URL http://www.ascusc.org/jcmc/vol7/issue2/china.html
Internet Archive (www.archive.org) [the site was not archived at the time of this abstract.]
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