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The Asian Studies WWW Monitor
Database
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publication by The Monitor. They are not necessarily valid at
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Src: The Asian Studies Monitor ISSN 1329-9778
http://coombs.anu.edu.au/asia-www-monitor.html
27 Mar 2000
Great Asian Brands Survey
Orient Pacific Century, Kuala Lumpur, Malaysia
Self-description: "What makes a great brand? ... And why are there so
few great Asian brands? How do Asian brands compete with global
brands? How do you customise a global brand for the
Asian market?"
Supplied note:
"On-line survey to establish the best Asian brands and most
importantly why they are great brands. Asian brands have come under
pressure from global brands and the survey attempts to help in
examining success factors behind successful Asian brands. Quantitative
results are displayed in real time; comments are summarised monthly;
every quarter summary demographics of respondants are made available."
URL http://www.brandingasia.com/survey/survey.htm
Link suggested by: Rod Davies (rdavies@orientpacific.com)
* Resource type [news - documents - study - corporate info. - online guide]:
Study
* Scholarly usefulness [essential - v.useful - useful - interesting - marginal]:
Useful
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Copyright (c) 2000 by Dr T.Matthew
Ciolek, Internet Publications Bureau, Research School
of Pacific and Asian Studies, ANU